As I came to launch my life coaching services in the market, I swiftly understood how revealing it is to ‘be’ the product. I found it challenging to speak of my services. I thought back to being in that corporate ‘war-room’, and I realized I needed to take myself through the SWOT process to prepare myself to go to market.
(strengths, weaknesses, opportunities, threats)
My strength was that I was able to see and develop peoples’ potential.
My weakness was that I didn’t believe people would pay me for this service.
My opportunity was that I continued to get feedback for guiding people to expand into their potential.
My threat was that I had to overcome my own constant fears of needing to be back in a corporation in order to achieve the success I envisioned.