What We Believe

When I began in sales at Xerox in the early 80’s, a colleague shared a story about how our success is impacted by what we think.  As I reread this story today, it is just as relevant now as it was then.  What we believe is what comes into being as we focus our energy on it.
Don’t be a hotdog, dream big, and don’t allow anyone to project their lack of passion and insight onto your dreams!
“The Hot Dog Vendor “

There was a man who lived by the side of the road and sold hot dogs.  He sold very good hot dogs.  He put up signs along the highway and advertised in the newspaper telling how good they were.  He stood on the side of the road and cried: “buy a hot dog, Mister?”
And people bought.
He increased his meat and bun orders. He bought a bigger stove to take care of his trade.
He finally got his son home from college to help him out. But then something happened.  His son said, “Father, haven’t you been listening to the radio and watching TV?  There’s a big depression.  The foreign situation is terrible.  The domestic situation is worse.”
Whereupon the father thought, “well, my son has been to college, he ought to know.”
So the father cut down on his meat and bun orders took down his signs and cancelled his newspaper ads and no longer bothered to stand out on the highway to sell his dogs.
And his hot dog sales fell almost overnight.
“You’re right, son,” the father said to the boy.
“We certainly are in the middle of a great depression.”
Author unknown

Life Coaching with Ruth
e: [email protected]
t: LifeCoachRuth

If this blog inspires you and you would like to be notified when new entries are made, go to subscribe via email box on the right column of this blog. If you have thoughts you would like to share regarding this posting, please make a comment below.

Related Posts


  1. What We Believe

    Love this one Ruth!

  2. What We Believe

    Great post related to Life Coaching New York.Life coaching is a practice that helps people identify and achieve personal goals. Life coaches help clients set and reach goals using a variety of tools and techniques. Life coaches are neither therapists nor consultants; psychological intervention and business analysis are outside the scope of their work.

  3. What We Believe

    Thanks for the information… I really love your blog posts… specially those on Helping Organisations

Leave a Comment